It has been an interesting experience comparing the sign-up and customer service arrangements for three of the UK’s 3G providers who advertise offerings for the iPad.
Vodafone
I bought a Vodafone micro-SIM from Apple. Their website gives the impression that I can buy a 30 day service, but when I went to activate the SIM, they went through the whole credit check thing and I suddenly found myself committing to £15 a month. The service is good in terms of coverage and speed, but I don’t want to spend £15 a month when most of the time, I can jump on a WiFi link. I decided to monitor my usage online (I know you can do it from “settings” on the iPad too) but was amused to find that when I entered my mobile number to register for a “my account” on the Vodafone website, it said it would send me a security code that I would need to progress further. But the iPad doesn’t have SMS. Duh! Doesn’t anyone think these things through? Customer services said I couldn’t register for online account management with an iPad. I cancelled my account.
O2
On opening the O2 Micro-SIM package that came by post, the packing told me to insert it into the iPad and follow the onscreen instructions. I did that. Nothing happened. I went to the O2 website on my computer and found that O2 want me to sync my computer via iTunes which will download some software which will enable me to activate the service and manage it right from the iPad. That’s no good. Scenario: I just arrived in the country for a week’s work, looking forward to buying the advertised 7 day’s service for £7.50. I can’t go back home to sync with iTunes to get their download, so I can’t use their service. That’s not my situation, but I can’t be bothered to faff around with their software. Shame, as I’m quite happy with their service on the iPhone.
Three
I decided that their 1GB package would be great at £7.50 a month. Opened their Micro-SIM package with anticipation, and called the number on the card to activate it. I was then told that this is the wrong number and was kept waiting while their rep found the right one in their email. Then it took another 15 minutes to do the credit checks etc.
What I want!
Can’t we just have a pay-as-you-go service like Three have for their USB dongles. On their website, I can easily load some credit and buy a month’s worth of service when I need it. Then it expires and I do it again when I need to. Simple. If all the providers did that, then I could have multiple SIM cards, and I could choose the one which has the best coverage for wherever I am. I also want to be able to do the same when I visit another country. Just buy some credit, slip in a SIM and get online. We can do that with phones, so why not with other devices? Better yet, banish international roaming charges and I wouldn’t even change SIMs most of the time. When will the mobile networks respond to customer needs. They would probably say that they are responding to shareholders in preference to customer. Hmmm…. it turns out that most shareholders ARE customers, who probably want the same as I want! Wait…. I probably am a shareholder via my pension fund!